![]() ![]() These channels partition off two seating areas filled with round-cornered stone benches and honey locust trees bordering 58th and 59th Streets. The detail and dimension of each skylight is stunning - like a human iris staring into the Manhattan sky.īeyond the lights, narrow stone walkways bridge a bubbling pool on both sides of the plaza. The fixture bases are sculpted from the same stone as the plaza and capped by reflective capsules doubling as public seating. A subset of these lights - 9 on each side of the cube - rise out of the ground as clear skylights called “sky lenses” that peer down into the store. At night, they illuminate the plaza with an ambient glow. During the day, the lamps add texture to what would otherwise be empty paving and allow light to flood in underground. Apple worked closely with Foster + Partners to create a top store for New York City, and the first thing you’ll notice about the reimagined space is a more inviting plaza.Ħ2 circular lights dot the new plaza in a grid surrounding the cube. The site was literally a hole in the ground two years ago, as crews completely demolished the old space and started over. Make no mistake, Apple Fifth Avenue is a totally new store. The entrance still features 15 glass panes (down from 90 before 2011) and a hanging illuminated Apple logo. So when Apple peeled away the temporary iridescent wrappings that announced the store’s return earlier this month, it revealed a cube that looked remarkably familiar. Altering its appearance significantly would be almost akin to rewriting history. Though dwarfed by the skyscrapers surrounding it, the glass cube has been a modern monument in New York City for the past 13 years. It takes great restraint and judgement to tastefully update a store like Apple Fifth Avenue. Ahead of the famous store’s reopening, timed to coincide with the release of the iPhone 11, 11 Pro, and Apple Watch Series 5, Apple gave us a sneak peek inside. Apple Fifth Avenue and its 32-foot glass cube entrance have returned to New York City. And now, BCJ has just unveiled their latest Apple store, and the first of its kind in China which seeks to emulate similar design decisions as the Fifth Avenue project.How do you improve on an icon? That’s the challenge Apple tackled to complete its most extensive store renovation to date. Turning a tough retail space into a successful masterpiece, the store’s iconic cube, a 32-foot glass structure, marks the store’s entrance and beckons customers down to the retail level which is illuminated with natural light. It may come as a surprise that the leading architects behind the stores are Bohlin Cywinski Jackson (BCJ), a firm that had never designed a retail store before Apple and whose principal, Peter Bohlin, winner of the AIA Gold Medal, ironically doesn’t use email.īohlin has awed us in the past, especially with Apple’s second Manhattan retail store located on Fifth Avenue. As keepers of the latest technology, the buildings’ minimalist interiors boast a calm and sophisticated demeanor, complimenting, yet not overshadowing, their prized possessions. Similar to their identifiable products, the Apple stores require a sleek, almost instantly recognizable, aesthetic.
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